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What does Cupid.com want from the radio stations?
24 60-second announcements per week per station; Monday-Sunday, 24-hour BTA rotation.
What's in it for the Radio Stations?
Plenty. First of all, the stations get 65% of the net subscription revenue generated from the site. Cupid.com keeps 35%. Cupid also provides free subscriptions to your employees.
Isn't this just another P.I.?
No. When your stations affiliate with Cupid.com, you essentially own the Cupid franchise for your market. You get revenues from EVERY sale made at Cupid.com in your market INCLUDING all renewals.... Regardless of how that sale was made! What PI offers you THAT?
We already have a relationship with a dating service. How is this different?
Cupid.com is completely different from telephone-dating services! No jocks coercing your P1s to call a 900- number. No listener complaints as a result of exorbitant phone bills resulting in alienation of your P1s. With Cupid.com, there is no station endorsement and subscribers pay a low monthly fee that comes with no surprises. The income is steady - not a temporary windfall.
How does the web site make money?
The revenue comes from subscribers seeking to contact other subscribers on the site. A customer may post their profile (and picture if they choose) and they may search for compatible partners for FREE. They pay a monthly fee when they choose to contact another Cupid.com member.
When do the radio groups see their share of the money?
Checks and a complete accounting statement are sent to the media affiliates quarterly. You can check the revenues for your market at any time by going to a password-protected site.
How much work is it for the radio stations?
Absolutely none. You run the ads and receive a check. We do the work.
Who produces the radio commercials?
Commercial Success. You may also supplement these spots with your own local production, if you choose.
Some radio and television station websites include an online dating service. What about that?
Many stations have links to dating sites on their station web site. You can choose to keep your present link or replace it with a link to Cupid.com or to link to both. Whatever your choice, it generates new revenue.
Are there other benefits to "owning" the Cupid.com "franchise" in this market?
Sure, a) we can email the Cupid.com registrants in your metro quarterly to let them know about station events or sponsor events, b) you can give away free Cupid.com subscriptions to your listeners, from time to time, c) you can "brand" singles nights you might have at local bars as "Cupid.com nights", d) other concepts that will help you and us to promote the site and the stations to make more money.
So, why act now? Why not wait?
If you want to get a slice of the fastest growing online segment; if you want to work with an internet company that has proven its value to hundreds of broadcasters; if you want to "own" the Cupid.com franchise in your market; and if you want to get this done BEFORE your competitor locks you out, then the time to act is now.
How do stations get started?
- Call Bill Cloutier at 904-217-0181 or e-mail Bill at BC@cupid.com
- Call Eric Straus at 845-471-1450 or email Eric at Eric@cupid.com
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